In the beginning there was a name ‘Milk’.
Had I known how often I would be asked about its meaning, would I have chosen another name? No, even after all these years and so many questions, I remain fresh with the name Milk which has now become entrenched in the awareness of guitar making processing.
Everything start by somewhere. In 1998, Kenneth Zhang LG, who had come to the Singapore from China to study music. In the beginning, he and his several musician colleagues learned guitar making technology from Western-trained guitar makers from United States, but before long, they saw that a different approach was needed.
Mr. Zhang hired a group of established master guitar makers, and with their help, he established an acoustic guitar workshop devoted to the handcrafting of instruments.
There are already many excellent guitar brands in the world. Our guitar workshop builds guitar instruments and has continued the tradition of high quality at a low cost.
Our instrument workshops operate in precisely the same manner as late 19th century European workshops. Chisels, knives, gouges, and scrapers, in the hands of outstandingly gifted craftspeople, are the primary tools used to create these modern instruments, using methods centuries old.
But we have omitted to name it. Untill one day, breakfast, we were discussing for a name for my steel string guitars, someone asked, what do you want it to be? My sight stopped on the cup of milk in front of me…
Just like a daily friend, kindly and warm. We were smiling without any word.
In the ancient oriental culture， ‘Confucious’ (孔子) and ‘Milk’ (乳) marked the enlightenment of mankind. Traditions mean a lot to us if they manifest in everyday working reality. New technology offers incentives and challenges for the creation of something as complex as an acoustic guitar which demands the highest levels of precision.
On behalf of all Milk colleagues.
Kenneth Zhang LG